By Arin Agase

Not only is Pinterest a girl’s best friend, It’s also your businesses. Prior to attending InmanNext’s, “Pinterest A-Z for Real Estate Agents” I was skeptical on how the website, (An online pin-board that allows you to organize & share the things you love) would actually be conducive to our brokerage. I thought it was too good to be true. Do I actually get to pin at home, and work? (Is that allowed?)
Thanks to the knowledgeable Chris Smith, and Katie Lance, my skepticism was proved wrong. In fact, Pinterest is home to 10 million U.S. monthly unique visitors, faster than any independent site in history. With 100+ brands pinning, such as: Whole Foods, Etsy, Lowe’s and Zillow. We decided to join the fun.
“Pinterest is generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined” -Mastercom
Several Key Thoughts/Tips:

Via Pinterest
Great Match: The combination of spectacular photos (architecture, landscaping, decorating ideas, DIY tips, Design + more) make Pinterest a great match for realtors. Share photos/projects with clients via email, and social media channels. Make your emails personal and listen to client-wishes during tours. They’ll be more complied to refer you down the road, and you’re setting yourself apart from the rest.
Backlinks: Create back-links to your site from Pinterest. If you have a company blog, or listings (with photos), simply pin the photos with a link. You can see a few examples here if you’re not following. To learn more about backlinks, and how they are impacting your ranking, check out Inman’s article.
Update: Instructions on how to pin from blog:
- Download the “Pin-it” button in the about section on Pinterest.com. Once you download, go to your blog and press the pin button (from tool-bar) An array of images will come up, click which image you want to pin (from your blog post) and copy/past the URL in the comment section.
Want to see if your website has been “pinned” Follow this website: (Via InmanNext) http://Pinterest.com/source/YOURWEBSITE.com/ to view your backlinks.
See Chicago Signature’s backlinks here.
Category Ideas: Some of our favorites include:
- Celebrity Real Estate
- Chicago Eats
- Home Office Spaces
- Meet our Team (see our example)
- DIY Ideas
- Cleaning Tips
Chicago Signature Pinterest. – Don’t forget to visit!



